Our Bank of America Trends in Consumer Mobility Report explores timely mobile trends and forward-looking consumer behaviors that increasingly impact our everyday lives. The latest iteration includes the youngest generation – Generation Z – to better understand the future of mobile and the next era of banking.
Across generations, consumers are keeping an eye on their digital presence, with millennials and Gen Zers the most likely to Google themselves.
The overwhelming majority of Gen Zers rely on new forms of communication with emojis, social media and acronyms topping the list.
Consumers want their mobile devices to track the majority of their daily activity, with millennials the most comfortable.
Most parents keep close tabs on their children's technology use, with nearly half citing they monitor everything.
What best describes your relationship with your children and technology?
More than three in five Americans say they use a mobile banking app, significantly increasing over the past several years. While millennials lead the charge, adoption is strong across all generations.